We can’t just flip a switch we have to redefine how the business works. “The transition to IP and the cloud is transformative. “We have to start from good user engagement, to understand what will change at each step,” Roberts said.
“This transition cannot be a simple lift and shift of legacy systems it is the opportunity to take a fresh look at the way a broadcaster operates,” stated Roberts. These include a new 25,000-square-foot, SMPTE ST 2110 media operations center for Sinclair’s regional sports networks (RSNs) with cloud-hosted disaster recovery channels, and a large-scale ST 2110 production facility for its Tennis Channel featuring a cloud-based environment for pop-up live special events all built around Imagine Communications infrastructure and playout platforms.ĭon Roberts, VP of sports engineering and production systems at Sinclair Broadcast Group, makes the point that both business and technical requirements are driving Sinclair’s transition to IP connectivity and software-defined architectures and particularly cloud deployment. Sinclair Broadcast Group continues to lead the industry’s transition to the future of television, developing innovative solutions to meet its requirements for channel playout and live broadcasting.
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